Give Back Based Philosophy

Give Back Based Philosophy

We were raised in the outdoors riding bikes, skiing, camping and fishing and consider ourselves very privileged and lucky for having spent a life outside having fun. The idea to start a company had always been kicked around late at night next to the campfire or on a long slow climb, but it had to feel like more than just another company, it had to have a purpose. That purpose came to us on a early morning ride in the middle of winter while spinning away up a hill in the cold: we could create a line that would serve as a conduit for our philanthropical ideals. A line that would protect what trails we have, promote mountain bike advocacy and produce more trails locally, nationally and globally. In addition to advocating for trails, we also believe in supporting groups that use bikes for positivity. The more people that can get out and share the enjoyment of riding a bike the better and we could use an awesome clothing company to help achieve that goal. 

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